Accounting website design and marketing for small practices
Accountants, bookkeepers and tax practitioners come to us for accounting website design, and for the SEO that brings people to the site. A small practice won't outrank the national firms for "accountant". It can win "tax practitioner near me" and "accountant near me for small business", where Google shows a map of nearby practices above the results and the nearest well-reviewed one gets the call.
Filing season sets the calendar. We plan pages, profile updates and review requests around SARS's filing dates, then spend the quieter months on the bookkeeping, payroll and monthly accounting work that keeps a practice busy all year.
4,776 SAICA members and associates work as sole practitioners or partners (SAICA, August 2026).
SAIPA says it has more than 11,000 members and trainees (saipa.co.za, checked October 2026).
Who searches for an accountant, and when
Two kinds of people are searching. Individuals with a tax return type "tax practitioner near me", "accountant near me for tax return" or a practitioner plus their suburb ("tax practitioner table view" is one Google suggests). Business owners look for an accountant, a bookkeeper or payroll help for a small business, and they're choosing someone they'll keep for years.
Both kinds of search bring up a map of nearby practices before any website. Google Business Profile Help says local results are "mainly based on relevance, distance, and popularity", and that more reviews and positive ratings can help a business's local ranking (checked October 2026). So the Business Profile and its reviews do as much work as the site does.
The filing season calendar
In 2026, SARS ran auto-assessments from 1 to 12 July and opened filing for individuals on 13 July, with a deadline of 23 October for non-provisional taxpayers and 22 January 2027 for provisional taxpayers (SARS filing season page, checked 7 October 2026). We have tax return pages and profile updates ready before filing opens, and move the effort to business services once the deadline passes.
What a practice gets from us
Accounting website design
A fast site with a page for each service you sell (tax returns, bookkeeping, payroll, CIPC annual returns), a starting price if you're willing to publish one, and a contact form that asks what you'd ask on the first call. The domain, the site and the logins are in your name. We never hold back your domain, site or logins, even over an unpaid invoice.
Google Business Profile
Services listed the way clients describe them, photos of your actual office and people, and special hours for the late nights before the filing deadline.
Reviews after each return
A WhatsApp message to every client with your review link once their return is filed or their year-end is signed off. We draft a reply to every review, the good and the bad.
Pages for business services
Bookkeeping, payroll and monthly accounting keep a practice going between filing seasons. We write those pages for business owners, with what's included and what it costs to start.
AI search
When someone asks an AI assistant to recommend an accountant nearby, you want to be named. We check what the assistants say about you now and correct the pages and listings they rely on.
The SAICA Code and SARS registration
If you're a SAICA member or associate, paragraph R115.2 of the SAICA Code of Professional Conduct (2025 edition) covers your marketing. You mustn't bring the profession into disrepute, you must be honest and truthful, and you can't make exaggerated claims about your services, qualifications or experience, or disparaging references or unsubstantiated comparisons to the work of others.
So we write what you do, what it costs to start and which body you belong to. "Cape Town's top tax practitioner" stays out. The Code also encourages anyone unsure about an advert to consult the Institute.
A tax practitioner has to register with a recognised controlling body and with SARS, and SARS keeps an online database where taxpayers can check whether a practitioner is registered (SARS tax practitioners page, checked October 2026). We put your registration details on the site, so a client can look you up before they phone.
Returns and business clients, counted apart
One monthly bookkeeping client can be worth more than a season of returns, so the report never lumps the two together.
Enquiries by service
Tax return, bookkeeping, payroll and other enquiries, by source: Maps, organic search, ads and AI referrals.
New clients
How many enquiries became clients, and the source of each, going by your records.
Cost per new client
What each new client cost, counting our fee and any ad spend, with filing season shown on its own.
Map positions
Where you appear in the map results for "tax practitioner near me" and "accountant" searches around your office.
Our prices are on the site
Seven of the twelve South African agencies that rank most often on Google don't publish a pricing page. We'd rather you knew before we speak.
12 agencies checked across 19 searches, September 2026.
We're not registered for VAT, so no VAT is added to our prices. Contracts run for three months minimum, then month to month.
Where to start
You can start with one of these and add another once the first is paying its way.
Rankings on Google and Google Maps for the searches your customers type. Technical fixes, service pages that answer the question, and links from sites people in your industry read.
SEO in Cape TownFrom R7,500 a month
SEO pricingGetting your business named when someone asks AI assistants who to use, from ChatGPT and Gemini to Google's AI Overviews, Copilot, Perplexity and Claude. We track what they say about you, then fix the pages and listings they draw on.
Fast sites built to turn a visit into a call or a form. The domain, the site and the logins are in your name.
Web design in Cape TownFrom R14,500
Website pricingReady before filing season
Step Month 1: A plan for the year
We plan the year with you: what has to be live before filing season opens, and what can wait. Calls, forms and WhatsApps get tracked from now on, last month's enquiries become the baseline, and we rebuild the Business Profile.
Step Month 2: The website or the service pages
If you're getting a new website, we agree the design and the page list this month. If you're keeping your site, we rewrite the main service pages, starting with tax returns and bookkeeping.
Step Month 3: Review requests and AI search
Review requests go out to every client after each return or year-end. If AI search is in the plan, we track what the AI assistants say about the practice. In the third report, tax return and business service enquiries are each set against the month 1 baseline.
Questions accountants ask
A page for each service you sell, a starting price or a clear way to get one, your professional body and tax practitioner registration details, a few real reviews, and a contact form that asks the questions you'd ask on the first call. It should load quickly on a phone.
If you can, yes, at least a starting price for a tax return or for monthly bookkeeping. If your fees vary too much, say what they depend on. We publish our own prices for the same reason: people would rather know before they phone.
Two to three months before it opens. Business Profile and page changes can take a few weeks to show, and a site that's ready by the start of July catches the people who file early.
Websites start from R14,500, and SEO from R7,500 a month if you want us to keep working on the site after launch. We're not registered for VAT, so no VAT is added to our prices. The website pricing page lists what each package includes.
Yes. If the site is sound, we improve the pages and the Business Profile and leave the design alone. The free audit tells you whether it's worth keeping.
Who gets the call when someone searches "tax practitioner near me"?
Send us your website. Within 3 working days you'll get a written audit of how your practice shows up on Google and Maps, with a quick AI check of 5 prompts in ChatGPT, Google AI Overviews and Gemini, and the five fixes we'd make first.