Law firm website design and marketing for South African attorneys
A page for each kind of matter you take on is the core of our law firm website design, because people look for an attorney by the problem and the place: "divorce attorneys near me", "attorneys in bellville", "unfair dismissal ccma". We build the site, and the SEO that brings people to it, around those searches, with a Google Business Profile for each office.
Rule 18.22 of the Legal Practice Council's Code of Conduct treats paying for referrals as touting, which rules out most pay-per-lead schemes. So the enquiries have to come to you directly, from search, Maps and your own site, and everything we write follows the Code's rules on publicity.
2,241 South African law firms have between two and nine attorneys (LSSA statistics, 2026).
The LSSA puts the number of attorneys in South Africa at 35,541 (LSSA statistics, 2026).
What people type before they phone an attorney
When we checked Google's suggestions in October 2026, "protection order" brought up "protection order cape town" and "protection order application form", and "unfair dismissal" brought up "unfair dismissal ccma" and "unfair dismissal compensation". The person typing those is trying to understand a problem, and may not know yet that they need an attorney.
Then come the searches for a firm: "attorneys near me", "law firms in stellenbosch", "divorce attorneys near me". Those bring up a map of three firms above the results. The problem searches bring up articles, and sometimes an AI Overview above them, so a firm that answers the question plainly on its own site has a chance of being the one cited.
We plan pages by matter type, because a landlord with a tenant who won't pay and a company director looking for a commercial attorney use different words and decide at different speeds.
What we do for law firms
Law firm website design
A site with a page for each area you practise in, attorney profiles with admission details and practice areas, plain answers to what people ask before they phone, and a contact form that collects what you need for a conflict check. The domain, the site and the logins are in your name. We never hold back your domain, site or logins, even over an unpaid invoice.
A page for each matter
Divorce, maintenance, protection orders, unfair dismissal, deceased estates, evictions: a page for each matter you take on, explaining what happens, roughly how long it takes and what to bring to a first consultation.
A Business Profile for each office
Each office gets its own Google Business Profile, with practice areas listed as services and hours that match when someone answers the phone.
Copy written to the Code
Nothing that says you're better than other firms, no client named without their prior written consent, and no specialist label you can't support with qualifications or experience. Rules 7.2 and 8.1 of the LPC Code cover these.
How we charge
We charge a flat fee: monthly for SEO, once-off for a website. We never charge per enquiry, per consultation or per new mandate.
LPC rule 18.22 and the rules on publicity
Rule 18.22 of the Legal Practice Council's Code of Conduct says an attorney must not tout for professional work, and describes touting as procuring or soliciting work in an improper or unprofessional manner, or by unfair or unethical means. It says touting includes:
- 18.22.1: paying money, or offering any financial reward or other inducement, directly or indirectly, to anyone in return for referring professional work
- 18.22.2: taking part, directly or indirectly, in an arrangement or scheme that results in, or is calculated to result in, the attorney getting professional work solicited by a third party
That's the trouble with most pay-per-lead models: a third party finds the client and is paid for each referral. Rule 12.1, on sharing fees with non-attorneys who solicit work, ends by saying "this prohibition shall not in any way limit bona fide and proper marketing activities". If you're unsure about an arrangement, ask the LPC before you sign it.
Rule 7.2 covers publicity of every kind, and rule 7.1.1 includes electronic and social media. Publicity must not bring the profession into disrepute, misrepresent the service offered or claim to be better than another practitioner, and it can't name a client without the client's prior written consent, unless it relates only to selling or letting the client's property. Rule 8.1 lets you advertise as a specialist on the basis of specialised qualifications or experience, and the Council can order you to stop if it doesn't accept the claim.
Rule 7.3 says the responsibilities in rule 7.2 can't be delegated, so they stay with you even when we write the copy. You sign off everything before it goes live.
What the monthly report shows
Enquiries are split by matter type. A deceased estate and an unfair dismissal bring in different work and different fees, so each gets its own line.
Enquiries by matter
Calls, forms and WhatsApps for each practice area, split by where they came from.
Consultations and mandates
How many enquiries became first consultations, and how many of those became mandates, taken from your records.
Cost per mandate
What each new mandate cost, our fee and any ad spend included.
Enquiries you didn't want
Matters you don't take on, counted separately, so we can fix the page that attracted them.
Our prices are on the site
Seven of the twelve South African agencies that rank most often on Google don't publish a pricing page. We'd rather you knew before we speak.
12 agencies checked across 19 searches, September 2026.
We're not registered for VAT, so no VAT is added to our prices. Contracts run for three months minimum, then month to month.
Where to start
You can start with one of these and add another once the first is paying its way.
Rankings on Google and Google Maps for the searches your customers type. Technical fixes, service pages that answer the question, and links from sites people in your industry read.
SEO in Cape TownFrom R7,500 a month
SEO pricingGetting your business named when someone asks AI assistants who to use, from ChatGPT and Gemini to Google's AI Overviews, Copilot, Perplexity and Claude. We track what they say about you, then fix the pages and listings they draw on.
Fast sites built to turn a visit into a call or a form. The domain, the site and the logins are in your name.
Web design in Cape TownFrom R14,500
Website pricingPlanned around the matters you want
Step Month 1: Which matters, and which offices
We agree which matters you want more of and which you'd rather not hear about, then set up call tracking and form and WhatsApp logging, with last month's enquiries as the baseline. Each office's Business Profile gets rebuilt.
Step Month 2: New site, or rewritten matter pages
A new website gets its design and page list agreed this month. If you're keeping the site you have, we rewrite the pages for your priority matters and the attorney profiles instead.
Step Month 3: Plain answers for AI Overviews
We add plain answers to the questions people ask about your priority matters, which gives the firm a chance of being cited in an AI Overview. The month 3 report sets enquiries by matter type against the baseline, and counts the enquiries you didn't want.
What attorneys want to know
Rule 18.22 of the LPC Code of Conduct treats paying anyone in return for referring work as touting. A service that bills you for each lead it sends can look like payment per referral, so check any such scheme with the LPC before you sign. Paying for your own advertising, such as ads that send people to your own site, is a different arrangement: nobody is paid for referring the client to you.
Rule 8.1 lets you advertise a specialisation on the basis of specialised qualifications or experience. The Council can ask you to show good cause why you shouldn't be ordered to stop, and can order you to stop if it doesn't accept the claim. We write the claim around the qualifications and experience you can show.
Rule 7.2.6 says publicity can't refer to a client by name without the client's prior written consent. So a named quote needs the client's written consent on file before it goes on your site.
Websites start from R14,500, and SEO from R7,500 a month. We're not registered for VAT, so no VAT is added to our prices. The website pricing page lists what each package includes.
Yes. All the work and every meeting happen online, so we work with clients anywhere in South Africa. We're based in Cape Town.
Check what a client finds when they search for an attorney near you
The audit is free and reaches you within 3 working days. It covers how your firm shows up on Google and Maps, with a quick AI check of 5 prompts in ChatGPT, Google AI Overviews and Gemini, and the five fixes we'd make first.