Real estate marketing for estate agencies
For a listing search like "3 bedroom house for sale Table View", your website is up against Property24 and Private Property, and the portals usually win. Sellers search differently. They type "what is my house worth", "estate agents in Fish Hoek" or the name of an agent a neighbour recommended, and an agency's own pages can compete for those. Our real estate SEO and websites are built around them.
A mandate is worth more than a listing view, so most of our work goes into the searches sellers make. Every valuation request is tracked back to the page, ad or Google Maps listing that produced it.
The PPRA says it regulates about 9,000 estate agency firms and more than 40,000 estate agents (PPRA call centre tender, November 2025).
What sellers search for
Buyers browsing stock go to the portals, and you'll keep paying the portals for those leads whatever happens on your own site. The searches an agency can win are the ones a portal doesn't answer well:
- Valuation searches: "what is my house worth", "property valuation Somerset West", "home valuation near me".
- Agent searches: "estate agents in Fish Hoek", "estate agents Bryanston", and your agents' own names after a referral.
- Area questions: what the schools are like, what sold on a street last year, how long houses take to sell in that suburb.
- Rentals and management: landlords looking for "rental agents Sea Point" or "property management Bellville".
Google Maps for each branch
Searches with "near me" or a suburb name usually bring up a Maps pack of agencies above the other results. Each branch needs its own Google Business Profile, with the suburbs it sells in and a steady flow of reviews from sellers. Sellers read those reviews before they let an agent through the door, and they notice when the newest one is years old.
Pages and campaigns for sellers
Suburb pages
A page for each suburb you sell in, with your recent sales there, the agents who work it and what has moved prices. These go after the agent and area searches the portals leave open.
A valuation page that gets used
A short form (address, property type, when they might sell) that books a valuation with the agent for that area, with call and WhatsApp tracking so you know which page sent it.
Agent profiles
A page per agent with their suburbs, sales and reviews, so a seller who searches an agent's name after a referral can find a page on your own site for that agent, as well as the portal profiles.
Real estate website design
Fast real estate websites built for phones, with the valuation form one tap away on every page and your listings shown where your listing system can send them to the site.
Social media for listings and show days
Facebook and Instagram ads for new listings and show days, and seller campaigns in the areas you sell in, each lead tracked to the ad that produced it.
The rules for property marketing
Four rules from the Property Practitioners Act 22 of 2019 and the Property Practitioners Regulations, 2022 shape what an agency can publish. We build them into every draft:
- Regulation 37.1: the words 'Registered with the PPRA' "must appear on all letterheads or marketing material pertaining to a property practitioner", and a candidate estate agent named in that material must be clearly identified as a candidate.
- Regulation 34.3.4.3 (the Code of Conduct): no estate agent shall "claim to be an expert or to have specialised knowledge in respect of any service if, in fact, he is not such an expert or does not have such special knowledge". We only call an agent an area specialist where the sales record backs it.
- Section 65(2) of the Act: a franchisee must disclose "in all his, her or its written communication, advertising and marketing materials" that it operates under a franchise agreement, and name the franchisor.
- Section 55(1)(e) of the Act: a property practitioner must keep "any advertising or marketing material" for five years and give the PPRA a certified copy on request. We keep a dated copy of every ad and page we publish for you for at least five years, so you have it if the PPRA asks.
What the report counts
Valuation requests and seller enquiries come first. If you share your portal lead counts, we put them alongside, so you can compare what your own channels bring in.
Valuation requests by suburb
Each request with the page, ad or Maps listing it came from.
Calls and WhatsApps by branch
Tracked numbers on each Google Business Profile and on the site, so every branch sees its own.
Cost per valuation request
Ad spend plus our fee, divided by the requests. If your CRM records mandates signed, they go beside it.
Reviews by branch and agent
New Google reviews this month, the agents they name, and each branch's average rating.
Our prices are on the site
Seven of the twelve South African agencies that rank most often on Google don't publish a pricing page. We'd rather you knew before we speak.
12 agencies checked across 19 searches, September 2026.
We're not registered for VAT, so no VAT is added to our prices. Contracts run for three months minimum, then month to month.
Where to start
You can start with one of these and add another once the first is paying its way.
Rankings on Google and Google Maps for the searches your customers type. Technical fixes, service pages that answer the question, and links from sites people in your industry read.
SEO in Cape TownFrom R7,500 a month
SEO pricingFast sites built to turn a visit into a call or a form. The domain, the site and the logins are in your name.
Web design in Cape TownFrom R14,500
Website pricingPosts and a small ad budget on up to two of Facebook, Instagram, LinkedIn and TikTok, measured on the leads and sales they bring in.
The first three months
Step Month 1: A baseline of valuation requests
Call tracking on the site and each Google profile, form and WhatsApp logging, and a count of last month's valuation requests by source. We also list the suburbs and agents each branch wants more mandates for.
Step Month 2: Suburb pages, agent pages and Maps
The first suburb and agent pages go live, the valuation form is rebuilt, and each branch's Google Business Profile is cleaned up. From then on, sellers get a review request after transfer.
Step Month 3: Seller campaigns
Seller campaigns start on Facebook and Instagram in your priority suburbs. From then on, valuation requests are reported by suburb and source, with what each one cost.
Questions estate agencies ask
Rarely, and it isn't the best use of your budget. The portals have the stock and years of links. Your site can win valuation, agent and suburb searches, which bring sellers, and sellers bring mandates.
Yes, if your listing system can feed your own site, so you load a property once. We check whether your listing system can send a feed to your site before we quote.
Yes, within your franchisor's brand rules. Section 65(2) of the Property Practitioners Act already requires your adverts to say you operate under a franchise and to name the franchisor, and we build that in.
SEO starts at R7,500 a month and websites at R14,500. Social media, including Facebook and Instagram ads, starts at R6,500 a month, with the ad spend separate. We're not registered for VAT, so no VAT is added to our prices. A one-branch agency can start with SEO and its Google profile, and add ads once the valuation page is bringing in requests.
Your agency, as a seller finds it
Send your website and we'll check your suburb and agent searches, your Google profiles and your valuation page, run a quick AI check of 5 prompts in ChatGPT, Google AI Overviews and Gemini, then tell you what we'd fix first.