SEO services you can measure in calls, forms and WhatsApps
Kilter is an SEO agency for South African businesses, based in Cape Town. Our SEO services deal with what decides where you appear on Google and Google Maps: whether Google can crawl and load your site, whether your pages answer what people search for, and whether other sites link to you. Each month we count the calls, forms and WhatsApps that came from search. That count is what you judge us on.
If you're comparing SEO agencies, ask each one what its report will show you in month four. Ours is one page: enquiries by source, what each one cost, and what we're changing next month. The price is below, before you've spoken to anyone.
From R7,500 a month.
What our SEO covers
Last month's numbers decide where this month's hours go. A site Google can't index properly gets technical work first; a site that's sound but thin gets pages.
Technical fixes
We crawl every page and compare the crawl with Search Console: pages Google won't index, redirect chains, duplicate titles, templates that load slowly on a phone. We fix what we can on the site and give your developer a written list for anything else.
Google Business Profile
Categories, services, hours, photos and the description, filled in completely and kept current. A business with three branches gets three profiles, each linked to its own page on your site.
Service and area pages
A page for each service you want to be found for, written in the words people type, like "aircon repairs Durbanville". Each one answers what a buyer wants to know before calling: a rough price, how long it takes, which areas you cover.
Links
If your package includes link outreach, we go after links from sites people in your industry read: trade associations, local news, suppliers and partners. We don't buy links, and we don't use link networks.
Reviews
A simple routine for asking customers for a Google review after each job, by WhatsApp or email, and replies to the reviews that come in. Google Business Profile Help says more reviews and positive ratings can help a business's local ranking (checked October 2026).
Tracking
Call tracking numbers on the site, form and WhatsApp clicks logged in GA4, and Search Console connected. Without them, nobody can tell you which page produced which enquiry.
What the monthly report shows
One page, every month, built around enquiries. Search Console and Business Profile figures go in an appendix.
Enquiries by source
Calls from Google Maps, calls and forms from organic search, and WhatsApps, each on its own line and compared with last month.
Cost per enquiry
Our fee divided by the enquiries search produced that month, so you can set it against what you pay per enquiry from ads.
The pages behind them
Which page each form and tracked call came from. You'll see which service pages bring in work and which just sit there.
What changes next month
Two or three specific jobs, each with its reason. For example: "Rewrite the Bellville page. It ranks fifth and hasn't produced a call."
The appendix
Clicks, impressions and average position from Search Console, plus calls, direction requests and website clicks from your Business Profile.
Your first 90 days
Step Month 1: Tracking, a baseline and technical fixes
Tracking goes in before anything else, with a count of last month's enquiries so there's a baseline to beat. Then come the technical fixes from the audit and a rebuilt Google Business Profile.
Step Month 2: Pages for the searches closest to a sale
We pick the searches nearest to a booking, usually a service plus a suburb or a problem plus "near me", and write or rewrite those pages first. Review requests start going out.
Step Month 3: The first comparison
Your third report sets enquiries against the month 1 baseline. Maps and technical changes can show by now, while new pages for competitive searches can take three to six months. If your package includes link outreach, that starts this month too.
SEO by industry
A law firm can't pay for referrals under LPC rule 18.22, and a security company sells armed response area by area. Each industry page explains how we'd approach SEO for yours.
Armed response is sold area by area. We set up a Google Business Profile for each branch, build pages for the suburbs you respond in, and report the contracts they bring in.
16,704 PSiRA-registered security businesses were operating in June 2026 (reply to Parliament, NW2477).
The FAIS General Code wants the source and the date on any statistic in an advert, and unless you're a sole proprietor, a key person or their delegate has to approve adverts under a documented process. We write with that in mind from the first draft, so approval doesn't turn into three rounds of edits.
The FSCA's Integrated Report 2024/25 counts 11,897 financial services providers.
A small practice won't outrank the national firms for "accountant". It can win "tax practitioner near me", where Google shows a Maps pack above the results and the nearest well-reviewed practice gets the call.
4,776 SAICA members and associates work as sole practitioners or partners (SAICA, August 2026).
Rule 18.22 of the LPC Code of Conduct treats paying for referrals as touting, which rules out most pay-per-lead schemes. So we build your own flow of enquiries from search, Maps and pages that answer what people ask before they phone an attorney.
2,241 South African law firms have between two and nine attorneys (LSSA statistics, 2026).
We use the words parents search with, "private schools" rather than "independent schools", and time campaigns to your enrolment dates.
2,469 independent schools in 2024, up from 2,282 in 2022 (DBE, School Realities 2024 and 2022).
A search for "dentist near me" puts a map of three practices above the websites. We work on the parts of that choice you can influence: your Business Profile, your reviews and your treatment pages.
6,866 dentists held active HPCSA registration in March 2024 (HPCSA Annual Report 2023/24).
Patients look for a GP or a specialist near home or work. We build pages and Google Business Profiles for each practitioner and location, and trace each appointment request to the search or ad behind it.
53,773 medical practitioners held active HPCSA registration in March 2024 (HPCSA Annual Report 2023/24).
Plumbers, electricians and pest control companies get hired from searches made in a hurry, like "plumber near me" with water on the floor. We set up your Business Profile for the areas you cover, build a page per service and area, and track every call.
Our prices are on the site
Seven of the twelve South African agencies that rank most often on Google don't publish a pricing page. We'd rather you knew before we speak.
12 agencies checked across 19 searches, September 2026.
We're not registered for VAT, so no VAT is added to our prices. Contracts run for three months minimum, then month to month.
Questions about SEO
No, and be wary of anyone who does. Google decides the order, and its Search Status Dashboard lists three core ranking updates in 2025 and two more by May 2026. We can commit to the tracking, the monthly changes and a straight report on what they produced.
Ads on Facebook, Instagram, TikTok or LinkedIn reach the audience you pick, often before anyone in it has started looking, and the enquiries stop when the budget does. SEO reaches people who are already searching for what you sell. It costs a monthly fee however many clicks it brings, takes longer to start, and keeps producing enquiries while the pages rank. Running both makes sense while new pages are still climbing: the ads bring in work in the meantime.
Not as a rule. Titles, speed, missing service pages and internal links can all be fixed on the site you have. If the platform itself is the problem, the audit says so and explains why.
Yes. Some owners write about their trade better than any copywriter could. We give you the search terms, the questions each page has to answer and an outline, then edit each page for search before it goes live.
Contracts run for three months minimum, then month to month. If you stop, the pages stay on your site and the links stay where they are. Rankings can slip over the following months if competitors keep going, but nothing gets switched off.
The two overlap. When AI assistants and Google's AI Overviews search the web before answering, they read pages that search engines have indexed, so sound SEO helps with both. Tracking what each one says about you is a separate service with its own plans and monthly report.
See where your site stands on Google
Send us your website. Within 3 working days you'll get a written audit of your rankings, your Maps listing and what's broken on the site, with a quick AI check of 5 prompts in ChatGPT, Google AI Overviews and Gemini, and the five fixes we'd make first.